Jul 02 2008
Going Back to the Basics: Why Traditional White Hat SEO Still Works
Search engine optimization has definitely gone through a lot of developments in the past decade. People have gone beyond traditional white hat SEO techniques and are now leaning towards the more advanced Internet marketing tools. But this is no reason to abandon the tried-and-tested, traditional route in lieu of the more innovative Web 2.0 buzzwords. In fact, many experts are still inclined to believe that conventional white hat SEO is all your website will ever need to get a decent search engine rank.
White hat SEO doesn’t have to take the backseat to make way for what social media can do to promote a website. There are people who are inclined to agree, however, that these days, the potential of white hat SEO is already undervalued. Many have already decided to invest on other techniques such as creating applications for different social media networks such as Facebook, MySpace and YouTube. Truth be told, these attempts are not even raking in a good return on investment.
People are investing a lot on new online marketing strategies when the old stuff is still working quite perfectly. The current attempts at promotion that many people do are not really reaping long-term benefits. In fact, these efforts do not even assure user conversion as effectively as building a technically-sound and decent website.
This is not to say that social media is highly ineffective. It’s just that putting all your efforts on it and focusing your strategies towards this path can be regarded as suicidal. You should avoid “losing your focus on the core factors like content strategies, natural link development, analytics, paid search, conversion funnel optimization” and other aspects of SEO. After all, they still work and they’ll probably still maintain their effectiveness for the years to come.
White hat SEO may not be as exciting as Web 2.0 ideas, but it has proven itself to be effective and should never be ignored. Traditional white hat still works. Don’t set it aside – at least not yet.
Our techniques are constantly evolving, but good old traditional white hat SEO is still used here in Blackwood Productions. Make sure that your consumers can find your business by availing of the different services and innovative SEO techniques that we have to offer.
