This is similar to comment spam but avoids some of the safeguards designed to stop the latter practice..) Some individuals or companies…

Every great dream begins with a dreamer. Always remember, you have within you the strength, the patience, and the passion to reach for the stars to change the world….

We tell people all the time to use Search Engine Marketing (SEM) to build their email marketing list. Today we’d like to talk about a part of SEM called SEO (Search Engine Optimization). There are a ton of parts to a good SEO campaign, from adjustments you can make on your site like title tags, keyword optimization and XML site maps, to offsite efforts like link building.

SEO and SEM turn into website marketing when numerous tools are used in conjunction to improve website traffic and increase web page conversions. With the deployment of optimized content and a blog, pay per click advertising and social media marketing, the pillars of the campaign are set in motion.

Some pages are expected to perform better than others. Similarly, some pages will perform better than expected. Some pages will not perform well at all, including ones you initially had high hopes for. Getting a true grip on how each page in a website or facet of the overall website marketing campaign is performing is like examining each tree in a woodlot. Compared to the intensity of the initial hands-on SEO phase, the work of Keeping It Up (to sustain search rankings and improve conversions) is much more mental than manual.

The first thing SEOs look at is simple, organic page and site rankings across the major search engines under target keyword phrases. Though ranking reports provide the most basic information, the vast majority of search engine referrals come from first page placements and of those, the greatest numbers come from placements above the fold in the Top 1 - 5 spots. Placements on the second and third pages of results can be worked on and improved, moving them upwards in search results.

http://www.india-articles.com

Once your website is up and raring to go, it is important to start formulating a marketing strategy. The obvious goal is to attract as many visitors as you can. One of the best ways to do this is through a “Linking Campaign”.

In order to begin your campaign, you must first understand the difference between reciprocal and non-reciprocal links. A reciprocal link simply means that two websites are linking to each other. Both sites generate traffic for each other simultaneously. This follows the philosophy of, “You scratch my back, and I’ll scratch yours.” A non-reciprocal link refers to a website that links one-way. A good linking strategy is to create as many inbound non-reciprocal links as possible, with some strategically chosen reciprocal links as well.

http://www.etravelsindia.com

This explains a little bit. Might have to go to another search
engine instead.

Anybody have any good ideas on alternative search engines ?

Thanks again!

PageRank is a useful idea whether it’s patented or not. And that’s part of the problem. Patents are supposed to cover things, not ideas.

Patents for software and algorithms and formulas and processes and similar intangible ideas have been a bad and abused idea from the start — well, from when they were first allowed. That too is part of the problem.

Originally, patents for software and algorithms and formulas were not allowed precisely because patent law forbade the patenting of ideas. But then in the 1980’s all of a sudden software etc. could be patented, which kind of screwed everybody who created software and algorithms before that. The full impact is much too enormous to go into here, but the result was the stifling of innovation and technology, the exact opposite of what patent law is supposed to promote.

Before interpretation of patent laws were bent to allow software patents, software and algorithms were well-protected by copyright law and trade secrets law.

Another abuse of patent law has been tolerated when “obvious” inventions have been patented. An example from the web would be Amazon’s “1-click” patent, which is a laughable attempt to claim ownership of something that was not only an obvious solution to anyone with a few months of user interface design experience, but it makes use of web technology exactly the way it’s supposed to be used. With its bogus patent, however, Amazon has been able to sue competitors just to harass them.

And that’s another problem. The main use of software and process patents has been to (a) harass competitors through litigation, and (b) extort money from anyone who makes software that is remotely similar to some patent. This is what happened in the recent Blackberry case. Patents are bought by groups called “patent trolls”, who use their portfolio of patents to extort money by suing from anyone who makes anything remotely similar to any of their bogus (and highly ambiguous) patents. The patent trolls in the Blackberry case got $600million, and everyone agrees their claims were bogus… but Blackberry paid up rather than go through a lengthy litigation process. This is no way to encourage innovation.

So… in light of this, why would Google stop using a good idea like PageRank? If it’s useful, they’ll use it. Under the new patent ruling (which is really a re-instatement of the original way patent law worked), they just can’t use their bogus patent to threaten and harass competitors (other search engines) who use a similar *idea*.