It seems that experience is the best teacher and Google has found a couple of things that other web browsers - including Microsoft’s – still do not have in their applications. The search engine giant seems to want more than just the search engine market – it wants a piece of the browser market as well. And based on its new open source web browser Chrome, the giant is pulling all the stops to get what it wants, and more.

Chrome was created out of the concept that there seems to be something wrong with the current browsers that we use – something that even Microsoft hasn’t even discovered as yet. On the first day of September, much to the surprise of the whole online community, Google launched its own web browser.

The problem with most browser designs is that they are working off from a map of the Internet that is a decade old and really outdated according to anyone’s standards. So Google decided to junk the map and tried a fresh start. It aimed to come up with a browser that is setup not just for web pages, but also for Web 2.0 applications - those that are used to watch and upload videos, images and other materials, applications for playing games, blogging and updating social networks. This objective gave rise to Chrome – the multi-process browser that comes with good security features, enhanced speed and a streamlined designed. The best part is that it is launched into the market under an open source license.

Although all this sounds promising and impressive thus far, there are many who look at this new move as an attempt at taking over the whole World Wide Web, considering that there has been a lot of talk about the negative effects of Google’s information gathering as well as its privacy policies. Most of this claims may just be an overreaction on the part of some detractors, but it is still a fact that Chrome has elicited a substantial impact on the Web. The web browser is sure to divert most, if not all, attention to the other online applications that Google offers. Since it is an open-source application, Chrome promises that problems get resolved promptly.

What does this mean for Search engine optimization marketers? For one, it means adjusting keywords. Google Chrome suggests alternative search terms, and SEO marketers need to make sure that their sites are optimized for these search terms. Here in Blackwood Productions, we have been using Latent Semantic Indexing for a very long time, so we are confident that our clients’ pages are optimized for related keywords.

The implications of Chrome to Seo does not stop there. There’s an interesting discussion here.